Client Overview

The Association of Accounting Technicians (AAT) is a leading professional body offering globally recognised qualifications in accounting and finance. They approached us seeking a modern, scalable e-commerce solution to promote and sell their training content online. Their previous platform was limited in functionality, lacked flexibility, and could not meet the growing demands of their diverse customer base.

Challenge

AAT needed an e-commerce platform to manage a complex range of training products, provide a seamless user experience, integrate with existing systems and support future growth. The solution needed to be robust enough to handle intricate product catalogues and advanced search features while being flexible enough to evolve with changing business needs. They sought a partner who could recommend a platform that met these criteria while staying within budget and timeline constraints.

Solution

We conducted a comprehensive review of several leading e-commerce platforms, including Shopify, WooCommerce and Magento 2. After multiple consultations and detailed cost analyses, Magento 2 emerged as the best fit due to its flexibility, scalability and strong integration capabilities. Its extensive range of customisation options and powerful marketing tools made it ideal for AAT’s goals of delivering a rich user experience and supporting complex training content management.

We collaborated with AAT’s team to implement Magento 2, developing a custom storefront that reflected their brand and made it easy for customers to navigate and purchase training modules. Key integrations with their CRM and content management systems ensured real-time updates, synchronised user data and efficient operations. The platform was launched as AAT Store, a dedicated space for AAT’s online training resources.

Results

Since launching the store, AAT has seen significant improvements in both user experience and sales performance. The new platform allows customers to easily browse and purchase content, leading to increased engagement and reduced bounce rates.

Conclusion

The implementation of Magento 2 has provided AAT with a powerful, scalable e-commerce platform tailored to their unique needs. The project showcases our ability to guide organisations through complex digital transformations, delivering solutions that are not only effective today but also adaptable for future growth.